Importantly, Christman says Etsy’s CEO, Chad Dickerson, is very engaged with the results and wants to understand the ‘why’ behind them. Christman says this part is particularly valuable as it “helps close the loop for employees to say, ‘I really want to participate in this because I’m really interested in the results and I know I’m going to get them.’” Next, every Etsy employee receives access to Culture Amp data so they can explore high-level results on their own time. First, the results of each Engagement Survey are presented in an all-hands meeting where the themes, participation and main takeaways are discussed. In keeping with their focus on communication, Christman’s team provides survey results through multiple channels. Culture Amp helps us collect important, anonymous feedback from our employees about their experience and sentiment at work.
We engage employees through multiple channels of communication to surface feedback and insights about our collective challenges and successes. In addition to their Engagement surveys, Etsy has begun conducting exit interviews on Culture Amp.Įtsy is a learning organization guided by research and analytics. Expanding on this point he says, “I find them to be a quick and easy way to scan the organization and understand where our hot spots or problem areas are.” Personally, Christman’s favorite tool within Culture Amp is the Heatmap report, to which he is completely addicted. The fact that we had a benchmark of the past two years was really helpful.” Christman says that Culture Amp during that time was invaluable because, “we really wanted to see how the effects of that whole process, which we knew was going to be difficult (culturally and operationally) played out. The need for insight into employee sentiment was especially useful to Christman and his team during their IPO last year. It’s not a heavy lift, you can do it on your phone, you can do it at your desk, you can complete it in about 10 minutes – so that’s helpful,” he says. Christman credits this high participation rate to lots of work from the HR team, as well as having an executive team that fosters a culture of feedback. Participation in the Engagement survey has stayed above 85% for Etsy. A primary concern was making sure that the new surveys were truly anonymous, allowing people to freely express their feelings.
As a company with a strong do-it-yourself culture, Etsy had a fairly effective survey put in place, but they knew the process wasn’t scalable. Etsy has used Culture Amp for the past three years and was initially brought on by Brian Christman who had previous experience with the platform.
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